SpaRoom

Packaging Design | Visual Identity | Product Photography

A comprehensive packaging design project for SpaRoom, a wellness brand specializing in aromatherapy and essential oil products, with retail distribution through Whole Foods, Bed Bath & Beyond, Walmart, Target, and The Vitamin Shoppe.

I developed packaging designs across a range of products, creating cohesive visual experiences through thoughtful typography, intentional color palettes, custom graphics, and product imagery.

My work encompassed the visual presentation of the packaging, from selecting typography and establishing color palettes to developing layouts and graphic elements that communicated each product’s unique identity while maintaining consistency across the brand.

In addition to the packaging design, I photographed select imagery featured directly on the product boxes, contributing to both the design and photographic elements of the finished packaging.

The resulting designs were brought to market through major national retailers, demonstrating the ability to translate creative concepts into polished, consumer-facing packaging across multiple product lines.

Retail Distribution: Whole Foods · Bed Bath & Beyond · Walmart · Target · The Vitamin Shoppe

I created a set of logos for a gift box filled with products to send out to clients or potential clients.

These are various designs I created for eLead Promo’s social media posts.

MAIN STREET MARION WAS ORGANIZIED TO PROMOTE AND STIMULATE THE DOWNTOWN ECONOMY. 

We want to see the downtown thrive. We will work with the city, the residents, and the stakeholders to develop a long-term master plan for the downtown district. The plans will highlight arts and cultural resources, reuse plans, outdoor venues and connections to adjacent neighborhoods. We want the people of Marion to join the movement and get involved. 

Our logo is reflective of the M that stands as a mark and rallying point for both Marion and Main Street. It is a mark that exists because of the forms around it, just like Main Street 

Marion exists because of the culture and businesses surrounding it. 

It is a 3-Dimensional. The businesses and organizations downtown are the building blocks of the city. Alone, they are only one shape, but together they can build something much bigger than themselves. Main Street Marion supports these building blocks. Each building, each store, and each street downtown offer unique experiences to the people of Marion. Our logo rallies around the idea of a real life, tangible thing that 

anyone can experience. 

Our identity is simple, refreshing, and intriguing. 

It is a rallying point of town pride. 

It is a building block. 

It is a cross walk. 

It is a building. 

It is more than itself.

I created this artwork for a client's podcast. Available on the iTunes Store now - Scotty Explains Sports to Chad. Go Subscribe!